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MKT 638/MKT 446 - Global Marketing Strategy

International Business Research

RKMA Market Research and Forecast Handbooks

Market research reports compiled from widely available data. Topics include business-to-business marketing, consumer behavior, consumer marketing, entertainment, media and advertising, health care, leisure, restaurants, retail, sports marketing, and travel and tourism. Each market research handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.


A great source for international markets.