RKMA Market Research and Forecast Handbooks This link opens in a new window
Market research reports compiled from widely available data. Topics include business-to-business marketing, consumer behavior, consumer marketing, entertainment, media and advertising, health care, leisure, restaurants, retail, sports marketing, and travel and tourism. Each market research handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.