Home - IMC: Integrated Marketing Communication - Canisius College - Andrew L. Bouwhuis, S.J. Library at Canisius College

Resources

Primo
Search the Library catalog and more.

RKMA Market Research and Forecast Handbooks This link opens in a new window
Market research reports compiled from widely available data. Topics include business-to-business marketing, consumer behavior, consumer marketing, entertainment, media and advertising, health care, leisure, restaurants, retail, sports marketing, and travel and tourism. Each market research handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.

Databases
When searching for research studies or reports on a specific topic, use one of our subject-specific databases to find full-text articles. Below are some of the general and subject-specific databases available at Canisius. You may also want to view our A - Z list for more databases.

ABI/INFORM Complete This link opens in a new window
Contains country and industry focused reports and resources on companies, business trends, product information, SWOT analysis, etc. Coverage is international.
Business Insights: Essentials This link opens in a new window
In-depth information on U.S. and international companies, industries and products. Includes SWOT reports, financial analysis tools, business associations, investment reports and market research reports.
Nexis Uni This link opens in a new window
Includes country information, company profiles, SEC filings, international, domestic, and local news, European Union law, federal and state statues as well as federal, state, court of appeals and supreme court cases.
JSTOR This link opens in a new window
GREAT PLACE TO START - Great for multidisciplinary topics and historical research. Arts, business, education, language, literature, religion, women’s studies and science journals. Provides a historical perspective because coverage starts as early as the 1600s and extends up to 3-5 years prior to the current year. Some articles are available in French and Spanish.
ScienceDirect This link opens in a new window
Multidisciplinary research in science, education, social science, business, engineering and technology, mathematics, medicine, psychology, and biotechnology journals from 1995 to the present.
Hospitality, Tourism and Leisure Collection This link opens in a new window
This collection provides coverage of both the historical and current state of affairs in hospitality and tourism, including the cultural and economic aspects. Includes travel guides.

Below are some of the more popular marketing research journals. You may also want to search for specific journals in our e-journal and e-book finder.

Journal of Marketing Research

• 1964 – present

Advertising Age

• 1986-present

Journal of consumer research

• 1974-present

Psychology & Marketing

• 1984-1 year ago

JIMC: Journal of Integrated Marketing Communications

• 2001-present

Target Marketing

• 1991-present

Journal of Marketing Communications

• 1998-18 months ago

Journal of Strategic Marketing

• 1993-18 months ago

Advances in Consumer Research

• 1974-present

Adweek

• 2003-present

Customer Relationship Management (CRM Magazine)

• 1999-present

International journal of advertising

• 2000-18 months ago

Journal of Brand Management

• 2000-1 year ago

Journals for Polling and Public Opinion

Public Opinion Quarterly
1937 - 1 year ago. Articles on political tolerance, voter behavior, gender consciousness, concern for the environment, AIDS awareness, cross-national comparisons, social identity, reporting of crime, perception of nuclear threat and media effects.
Gallup publications
A mix of print and online journals including Gallup business journal, Gallup management journal, Gallup opinion index, Gallup Poll, Gallup poll briefing, Gallup poll monthly, Gallup poll news service, Gallup poll Tuesday briefing and Gallup report. Coverage varies.

Hoover's This link opens in a new window
D&B Hoovers delivers insightful information on more than 130 million businesses, both public and private, around the world; including the UK, Europe, Asia Pacific and emerging markets.

Search by Company Name, Executives, Industry or by using Conceptual Search and Business Signals.

Business data includes Annual Revenues, Employee Counts, Corporate Family Tree, Key Contacts, Analyst Reports, SWOT reports, stock data, financials and other vital information.
Business Insights: Essentials This link opens in a new window
In-depth information on U.S. and international companies, industries and products. Includes SWOT reports, financial analysis tools, business associations, investment reports and market research reports.
ABI/INFORM Complete This link opens in a new window
Contains country and industry focused reports and resources on companies, business trends, product information, SWOT analysis, etc. Coverage is international.

American Factfinder
Data on population, housing, economy and geography all from the US Census Bureau.
Historical Statistics of the US
Statistics from American history about population, work and welfare, economics, governance, and international relations.
American Community Survey
Provides estimates of demographic, housing, social, and economic characteristics every year for states, counties, metropolitan areas, cities, and population groups of 65,000 people or more.
Consumer Expenditure Surveys
Provides data on expenditures, income, and demographic characteristics of consumers in the United States.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Pew Research Center
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions.
Marist Poll
A survey research center at Marist College in Poughkeepsie, New York which regularly measures public opinion at the local, state, and national level.
Quinnipiac University Poll
Regularly surveys residents in Connecticut, Florida, New Jersey, New York, Ohio, Pennsylvania, Virginia and nationwide about political races, state and national elections, and issues of public concern, such as schools, taxes, transportation, municipal services and the environment.
Siena Research Institute (SRI)
Conducts regional, statewide and national surveys on business, economic, political, voter, social, academic and historical issues. The surveys include both expert and public opinion polls.