Hoover's, a subsidiary of D&B (Dun & Bradstreet), maintains a database of 65 million corporations and other entities, using an in-house editorial staff of industry experts. Hoover's receives a monthly feed of D&B's global marketable file and recently partnered with Mergent to expand its research capabilities.
Where in the library is Hoover's?
Hoover's information is available through its destination site Hoover's Online (http://www.hoovers.com) and is available on the library’s list of databases under “H” http://library.canisius.edu/databases#h
How can Hoover's help you?
It's a great starting point for business information about revenue, NAICS codes, employee, financial data, etc. It is a business research platform that allows you to search U.S. and international company listings by industry, size, and geography to build lists, and create marketing plans. It is a great place to start when researching a company for a job interview, and overall industry analysis. Simply type in a company name (i.e. Rich Products).
How do you use Hoover's?
The website is very user friendly so you can get started on your own if you wish, and ask a Reference Librarian should you need more extensive help, or you can work with a librarian from the get-go by asking at the Information Service Desk or going here: http://library.canisius.edu/help.